Privacy Policy
Last updated: 20 August 2026
Silvercroft Group respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use and protect your personal data when you interact with us, use our website or engage with our services.
Silvercroft Group is a trading name of Fortuna Studios Ltd, which is the controller responsible for your personal data.
For any questions regarding this Privacy Policy or the way we handle your personal information, please contact:
Email: hello@silvercroftgroup.com
1. Information We Collect
We may collect and use personal information when providing or improving our services, including:
- Your name and contact details
- Your address
- Your occupation
- Financial information, including income and expenditure
- Information about how you interact with and use our website and services
- Employment information, including salary, sick pay and length of service
Client and Customer Accounts
Where applicable, we may also collect information required to operate client or customer accounts, including:
- Name and contact details
- Address
- Account and registration information
- Marketing preferences
Marketing and Communications
Where we communicate with you about our services, opportunities or other relevant information, we may collect and use:
- Name and contact details
- Address
- Profile information
- Marketing preferences
- Purchase or account history
2. How We Use Your Information
We may use your personal information to:
- Provide our services
- Communicate with prospective and existing clients
- Manage client and customer relationships
- Operate customer or client accounts
- Respond to enquiries
- Improve our website and services
- Maintain appropriate business records
- Send relevant information and marketing communications where permitted
- Fulfil our contractual and legal obligations
3. Our Lawful Bases for Using Your Information
Under UK data protection law, we must have a lawful basis for collecting and using your personal information. Depending upon the circumstances, we may rely upon the following lawful bases:
Consent
You have given us permission to collect or use your personal information for a particular purpose. Where we rely upon consent, you may withdraw your consent at any time.
Contract
We need to collect or use your personal information so that we can enter into or perform a contract with you.
Legitimate Interests
We may process personal information where doing so is necessary for our legitimate business interests, provided those interests do not override your rights and interests. Our legitimate interests may include contacting prospective or existing clients, responding to business enquiries, maintaining client relationships and operating and developing our business.
4. Where We Get Your Information
We may obtain personal information:
- Directly from you
- From market research organisations
We may receive information directly from you when, for example, you contact us, make an enquiry, provide information during discussions with us or otherwise engage with our business.
5. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying any legal, regulatory, accounting or reporting requirements. The appropriate retention period will depend upon the nature of the information, why it was collected, our relationship with you and any applicable legal or regulatory requirements.
When personal information is no longer required, we will securely delete, anonymise or otherwise dispose of it as appropriate. For further information about how long we retain particular categories of personal information, please contact us at hello@silvercroftgroup.com.
6. Your Data Protection Rights
Under UK data protection law, you may have a number of rights regarding your personal information. Depending upon the circumstances, these include:
- Right of access — You can ask us for copies of the personal information we hold about you and certain information about how we use it.
- Right to rectification — You can ask us to correct personal information you believe is inaccurate or complete information you believe is incomplete.
- Right to erasure — In certain circumstances, you can ask us to delete your personal information.
- Right to restriction of processing — In certain circumstances, you can ask us to restrict how we use your personal information.
- Right to object to processing — In certain circumstances, you can object to our processing of your personal information.
- Right to data portability — In certain circumstances, you can ask us to transfer personal information you provided to us to another organisation or directly to you.
- Right to withdraw consent — Where we rely upon consent to process your information, you can withdraw that consent at any time.
Not all rights apply in every circumstance, and exemptions may apply under UK data protection law. We will respond to valid data protection requests without undue delay and normally within one month. To exercise any of these rights, please contact: hello@silvercroftgroup.com
7. Marketing
We may use your information to provide relevant information about our business and services where we have an appropriate lawful basis to do so. Where required, we will obtain your consent before sending marketing communications. You can ask us to stop sending marketing communications at any time by contacting hello@silvercroftgroup.com or by using any unsubscribe facility provided within our communications.
8. How We Protect Your Information
We take appropriate measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction. Access to personal information is limited to those who reasonably require it for legitimate business purposes.
9. Making a Complaint
If you have any concerns about how we collect or use your personal information, we encourage you to contact us first so that we can investigate and respond.
Email: hello@silvercroftgroup.com
You also have the right to make a complaint to the UK's data protection regulator:
Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services or legal obligations. The latest version will always be published on our website.
Last updated: 20 August 2026